Contact Us:
Phone: 570-941-7612
Research and Publications
Subtitle
Our faculty is comprised of individual experts in current and emerging industry standards. Student scholarship is encouraged throughout one's time with The University. Review some of our department's most recent publications and our faculty members areas of interest below.
Research Interests
Our faculty's research interests are diverse and varied, straddling the fields of Management, Marketing and Entrepreneurship experience, their emerging pedagogical practices and current industry standards related to group and consumer behavior.Dr. Peter Andersen
Dr. Andersen's primary research interests include marketing strategy, pricing, consumer behavior, social media, digital marketing, sales, retailing, marketing channels, global marketing, branding, and services marketing. He is regularly published in highly regarded trade and academic publications. He in an awarded conference presenter and publication reviewer
Dr. Satya Chattopadhyay
Dr. Ovidiu Cocieru
In tandem with his work in the classroom, Dr. Cocieru has proven himself as a researcher having published or presented his work in twenty academic journals and conferences and has served as a reviewer for eight academic journals and conferences. He has been awarded for his scholarship in community-based learning and sustainability in industry by The University.
Prof. Ann Cummings
Dr. Robert Giambatista
Dr. Giambatista's areas of research include teams and leadership, and particularly factors relating to their effectiveness. His published and on-going teams research to date has focused on shifting deadlines and on the role played by communication technology on diversity and team effectiveness. He has also published research on leader succession and effectiveness. More recently, much of his research has focused on various pedagogical and learning innovations and their efficacy in improving managerial (interpersonal) skills.
Hehas been published in some of management’s most prestigious journals, including the Academy of Management Journal, Organizational Behavior and Human Decision Processes, Management Science, Leadership Quarterly, and Academy of Management Learning & Education. His research had been cited over 1000 times according to Google Scholar, he had published 18 peer-reviewed research articles, and made 30 refereed or invited presentations.
Dr. Taewan Kim
Dr. Robert McKeage
He also ranks as one of Northeastern Pennsylvania’s “Top Educators” by the Northeastern Pennsylvania Business Journal, Dr. McKeage continues his active research efforts, with recent publications focusing on improving student mentoring.
Prof. Gregory O'Connell Esq.
Dr. Mehmet Ali Yetim
Dr. Xinyu Zhou
Dr. Zhou’s research interests lie in consumer decision-making and consumer ethics. Her recent work, presented at the Winter American Marketing Association (AMA) Conference—an internationally recognized gathering of marketing scholars—examined how behavioral nudges can improve employee well-being, especially in contexts where compensation is limited, and economic conditions are challenging. Her research highlights the potential for marketing tools to be used not only for consumer engagement but also for promoting internal welfare within organizations.