Campaign Encourages Students to ‘Shop Scranton, Shop Local’
This holiday season, University of Scranton students are once again being encouraged to “Shop Scranton, Shop Local.” Through this annual campaign, coordinated by the Office of Community Relations together with campus and community partners, students can take advantage of special discounts and holiday events in downtown Scranton.
New this year, the University organized an Instagram photo contest, together with Scranton Tomorrow, the Greater Scranton Chamber of Commerce and ScrantonMade, to help create a buzz about shopping downtown and buying local throughout the holiday season. The contest runs through January 1, 2015 and students, along with members of the public, can upload a photo of their favorite business or event with #shopScranton for the chance to win a $50 gift certificate to the downtown business of their choice.
A downtown “Shop Hop” for students is planned for Dec. 5-6 to coincide with First Friday, the County Tree Lighting ceremony and the second annual Holiday on the Square event. Participating stores and vendors will be providing a 15% or other special discounts during those two days where students can find unique gifts to take home for their loved ones.
The Shop Scranton, Shop Local initiative is designed to showcase the variety of downtown shopping offerings, including men and women’s apparel, unique jewelry and accessories, fragrances, home décor items, chocolates, eco-friendly soaps, and much more. University students enrolled in a communication course recently catalogued the diverse offerings of the downtown in a project utilizing Twitter and Storify.
Retail stores and vendors participating in the Shop Hop include: Amendolaro, Bella Faccias, Burlap & Bourbon, Comics on the Green, Duffy Accessories, Freedlove, Lavish Body+Home, Modish, New Laundry, Note Fragrances, Over the Moon, Pierre’s Fine Clothing & Accessories, ScrantonMade at Holiday on the Square, The Post Home and Body, The Mall at Steamtown (participating stores only).
Throughout December, the Office of Community Relations’ Facebook page is highlighting Scranton events and specials offered by participating retail shops.
Shop Scranton, Shop Local is a project of the Office of Community Relations in collaboration with: the Center for Student Engagement, The University of Scranton Small Business Development Center, The Office of Sustainability, Public Relations Student Society of America (PRSSA) Scranton Chapter, the Greater Scranton Chamber of Commerce & Metro Action and Scranton Tomorrow/Main Street Scranton. The media partner is: The Aquinas.
For more information about Shop Scranton, Shop Local, visit www.scranton.edu/shoplocal.
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