Business Analytics, MS

Business analytics is the practice of evaluating data to extract insights that help organizations make better business decisions and solve problems. The 30 credit-hour MS in Business Analytics program curriculum is designed to provide students with specialized knowledge in using advanced analytics techniques such as data visualization, predictive analytics and prescriptive analytics to solve business problems. Business analytics is one of the fastest growing professions in the country, with job opportunities available in virtually every type of industry.

Program Requirements

Admission to the MS in Business Analytics program is based on a combination of indicators including previous academic performance and three professional letters of recommendation. 

For general application requirements, please click here.


This 30-credit program is offered on both a full-time and part-time basis. There are five core courses and five elective courses required that are designated as STEM.

Students lacking the necessary business knowledge in statistics, management science and information systems may be required to take extra foundation course as determined by the Program Director.


BUAN 571: Introduction to Business Analytics
BUAN 572: Data Mining
BUAN 576: Business Database Management Systems
BUAN 578: Business Intelligence
BUAN 590: Big Data Capstone Project

ELECTIVE COURSES (15 credits required)

BUAN 573: Business Analytics Using R
BUAN 574: Business Forecasting Models
BUAN 575: Business Simulation
BUAN 577: Data Visualization
BUAN 584: Special Topics in Business Analytics
BUAN 585: Big Data Ethics
BUAN 586: Applied Business Statistics
BUAN 587: Customer Relationship Management
BUAN 588: Business Analytics Using Python

    Why Choose Scranton?

    Nationally Ranked

    US News & World Report rated The University of Scranton among the 10 top master’s universities in the North in its “America’s Best Colleges” ranking.

    Jesuit Education

    As one of the 27 Jesuit colleges and universities in the United States, The University of Scranton is dedicated to developing the whole person.

    Faculty Engagement

    Work alongside faculty and distinguished executive alumni who will assist with personal academic planning throughout the program.

    Beyond the Classroom

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    Center for Practical Learning

    Students have the opportunity to enrich their professional preparation to compliment the academic rigor of their program.

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    Graduate Assistantships

    Graduate Assistants, who assist faculty in the delivery of course content, receive a stipend as well as tuition scholarships.


    Business Analytics Career Outcomes

    The U.S. Bureau of Labor Statistics projects double-digit employment growth for management analysts and market research analysts from 2016 to 2026.

    Jobs in the Field

    Business analyst, Data scientist, Management analyst, Market Research analyst, Operations Research analyst and Quantitative analyst.

    Mission Statement of the Operations and Information Management Department

    The mission of the Department, within the framework of the Kania School of Management's statement of mission, is to provide for the development of analytical skills, critical thinking and knowledge for managing operations and information. In addition, the department is committed to educational excellence in the operations management and business analytics programs at the undergraduate level, and in operations management, management information systems, and business analytics at the graduate level and to providing services to the University and community at large.


    The Kania School of Management is fully accredited by AACSB International (Association to Advanced Collegiate Schools of Business). We are the only university in Northeastern Pennsylvania to receive this accreditation. Worldwide, only five percent of business schools are accredited by AACSB.

    AACSB accreditation is a seal of approval that reflects the quality of business school. It ensures that the students are learning relevant material; evaluation is done every five years including self-evaluations, peer reviews, committee reviews, faculty qualifications, and curriculum.

    Meet the Program Director

    Dr. Nabil Tamimi, Professor and Chair in the Operations Management Department at the University of Scranton, serves as the Director of the Master of Science in Business Analytics Program. Dr. Tamimi's research interests include quality management and e-commerce.

    Nabil Tamimi, Ph.D. photo

    Nabil Tamimi, Ph.D.

    Professor & Chair, Operations Management


    B.S., The Pennsylvania State University M.B.A., The University of Scranton Ph.D., Temple University


    (570) 941-4288

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