University Team Participates In District Student Advertising Competition
The University of Scranton’s 2017 student advertising team competed against students from colleges in Pennsylvania, New York and Washington, D.C., in the District 2 National Student Advertising Competition (NSAC). The district competition took place in April in New York City.
The national competition is administered by the American Advertising Federation and was sponsored by Tai Pei Asian Cuisine this year. The competition required teams to perform research, create, write and present an integrated advertising campaign in response to a real-world advertising challenge currently faced by Tai Pei.
Teams from more than 150 colleges and universities participate nationally each year. The winning teams from 15 district competitions advance to the final round of the national contest, which will be held in New Orleans, Louisiana in June.
A team from Syracuse University won the District 2 competition.
The University’s 2017 Advertising Competition Team members are: Laura Dowd of Niantic, Connecticut; Kelly Egan of Essex Fells, New Jersey; Breanna Forgione of Levittown; Harry Helbock of Cohasset, Massachusetts; Megan Leavy of Hartsdale, New York; Andrew Miller of Summit, New Jersey; and Peter Newman of Endwell, New York. Communication Professor Stacy Smulowitz, Ph.D., serves as the team’s faculty advisor.
Seven University of Scranton students participated in the 2017 American Advertising Federation’s National Student Advertising Competition. Seated, from left: Kelly Egan, Breanna Forgione, Harry Helbock and Megan Leavy. Standing: Peter Newman, Laura Dowd and Andrew Miller.