marketing

Web Projects

Marketing Communications works with departments across campus to develop and maintain content of the official pages of the University’s website. Official pages are those most closely linked to University branding, recruitment and promotion.


Updates and enhancements to websites within the web Content Management System (CMS) are completed through shared responsibilities between Marketing Communications and IT.

To request assistance with CMS projects please use one of the following two methods:

  • Contact Tech Support 
  • Submit a Footprints Ticket - Log into MyScranton.edu. Go to University Links tab. In the Administrative Links box, you will see a link for Footprints


Marketing Communications also works with departments on a variety of custom web communications projects, including:
• Custom web pages
• Email banners and design
• Custom programming for special web projects
• Graphics for use on the web

To submit a project request to Marketing Communications please contact Valarie Clark at valarie.clark@scranton.edu

Resources

Web Guidelines - A guide to page creation, oversight and maintenance of our website and social media sites.
Web Style Guide - A guide to fonts, colors, photography and graphic elements.
Web CMS Resources - A website that is a resource for “Everything CMS”  
Writing for the Web - Learn about best practices for writing for the Web.