marketing

Advertising Checklist

Before contacting our office to place an ad please take a moment to consider these basic questions:

What are you advertising?

  • For example, is it an event, such as an open house or an upcoming performance, or is it more generic, such as the overall benefits of your program?
  • With that in mind – what are the key elements of the message you want to convey in your advertisement?

Why are you advertising?

  • For example is it to drive attendance to an event, to enroll students, or to build the image of your program or department?
  • The answer to this question will determine the call to action we need to include in the ad.

Who is the audience for your ad?

  • Prospective students, faculty at other institutions, alumni, etc.
  • This will help to focus the message.

Where should you advertise?  

  • What publications or other media reach your audience?

How much money do you want to spend?

  • Knowing your budget limitations will help us to determine how many publications we can consider, size of ad, frequency, etc.

How will you measure the results?

  • Inquiries from an online form, attendance at an event, calls to a designated number?
  • What will you consider success?


Adapted from Marquette – Starting a Marketing Project?