About Us
- Scranton is a private Catholic and Jesuit institution that delivers a transformative education, grounded in the liberal arts.
  Scranton is a private Catholic and Jesuit institution that delivers a transformative education, grounded in the liberal arts.
Academics
- At The University of Scranton, our rigorous, in-depth education provides the field-specific knowledge and competencies needed for professional success.
  At The University of Scranton, our rigorous, in-depth education provides the field-specific knowledge and competencies needed for professional success.
Admissions
- Become a Royal! Scranton offers the perfect combination of academic environment, social experience, and personal support our students need to build successful lives and careers.
  Become a Royal! Scranton offers the perfect combination of academic environment, social experience, and personal support our students need to build successful lives and careers.
Student Life
- Student Life is vibrant and varied, from ministries-based programs and leadership initiatives to student-run activities, clubs and organizations.
  Student Life is vibrant and varied, from ministries-based programs and leadership initiatives to student-run activities, clubs and organizations.
Current Students
Alumni
- With more than 51,000 Scranton graduates out there, connecting with fellow alumni couldn't be easier, and we're here to help!
  With more than 51,000 Scranton graduates out there, connecting with fellow alumni couldn't be easier, and we're here to help!
Athletics
- Athletics
- Recreation and Intramurals

Marketing & Advertising

Connect with Us

Contact Us

Marketing Communications
The University of Scranton
600 Linden Street 2nd Floor
Scranton, PA 18510-4699
p. (570) 941-7005
f. (570) 941-4097

Advertising Checklist

Before contacting our office to place an ad please take a moment to consider these basic questions:

What are you advertising?

For example, is it an event, such as an open house or an upcoming performance, or is it more generic, such as the overall benefits of your program?
With that in mind – what are the key elements of the message you want to convey in your advertisement?

Why are you advertising?

For example is it to drive attendance to an event, to enroll students, or to build the image of your program or department?
The answer to this question will determine the call to action we need to include in the ad.

Who is the audience for your ad?

Prospective students, faculty at other institutions, alumni, etc.
This will help to focus the message.

Where should you advertise?

What publications or other media reach your audience?

How much money do you want to spend?

Knowing your budget limitations will help us to determine how many publications we can consider, size of ad, frequency, etc.

How will you measure the results?

Inquiries from an online form, attendance at an event, calls to a designated number?
What will you consider success?

Adapted from Marquette – Starting a Marketing Project?

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