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AT&T Campaign to Stop Distracted Driving Visits Campus

AT&T’s It Can Wait® virtual reality (VR) experience visited the University in September, giving students and staff a chance to safely experience the danger of taking their eyes off the road to look at smartphones. 

The company highlighted the “16 in ’16” text-message pledge competition, with a goal of reaching 16 million pledges by the end of 2016. Each text counted as one pledge, and at the end of the campaign, the organization or individual who generated the most pledges won the opportunity to select an organization with a distracted-driving program to receive a $5,000 donation from AT&T or schedule a visit from the AT&T It Can Wait® VR simulator for a day. 

AT&T also challenged students and staff to take the 21-day challenge, encouraging those struggling with the dangerous habit of using smartphones while driving to stow their phones away while driving for 21 consecutive days.

Read the full article, here

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