Research Tools - Spring 2000

New Reference Titles Added

Following is a selective list of some newly added titles to the Reference Collection at the Weinberg Library. Call numbers are listed after the bibliographic citation for your convenience.
Africana: The Encyclopedia of the African and African American Experience. Edited by Kwame Anthony Appiah and Henry Louis Gates Jr- New York: Basic Books, 1999. REF DT 14 .A37435 1999
This 2000 .plus page volume fulfills the dream of W.E.B. DuBois, who wished to compile a compendium of knowledge about the people of African descent. and their societies around the world. Noted Harvard scholars, the editors have organized the work into three sections: the first focusing on Africa, the second on the African diaspora in Latin America and the Caribbean, and the final third covering North America. The entries on Art, African are extensive and beautifully illustrated with color photographs of notable paintings and sculpture from contributors in each of the three geographic areas. The only limitations 1 could discern were the fact that a selected bibliography is found at the end of the work rather than specific titles listed after each entry and the lack of an index. Numerous maps, tables, charts and cross-references complete this valuable reference work.
American Attitudes: Who Thinks Thar about Issues that Shape Our Lives. By Susan Mitchell. Ithaca, NY: New Strategies Publications, 1999. REF HN 90 .P8 M58 1998
Extracted from the General Social Surveys of the University of Chicago's National Opinion Research Center, this well organized and highly informative work provides survey and opinion data, arranged according to demographics, on a wide variety of important social and political issues. Data from 1976, 1986, and 1996 shows trends in public opinion on such question as confidence in major political and business leaders to acceptance of interracial marriage. Students looking for excellent documentation of public opinion on virtually any current topic swill find this work extremely helpful.
Black Book of Communism: Crime, Terror, and Repression. Edited by Stephane Courtois, Nicholas Werth, et al. Cambridge: Harvard University Press, 1999. REF HX 44 .1-5913 1999
In the preface of this collection of exposes of the horrors of communism, the editor derails the number of deaths associated with the Party throughout the world. In China and the U.S.S.R. alone, over 26.5 million were killed- Each of the four sections includes an introduction to the Communist Party's role in the atrocities in that particular region, then examines specific movements and events from individual scholar's perspectives. Excellent photographs and an extensive bibliography add to its importance in documenting the horrors of communism.
Encyclopedia of Major Marketing Campaigns. Edited by Thomas Riggs. Detroit: Gale, 2000. REF HF .5837 .E53 2000.
Profiles of 500 of the most notable advertising and marketing initiatives of the twentieth century, including Nike's "Just Do It," Gerber's "Gerber Baby," and General Electric's "We Bring Good Things to Life." Photos and descriptive sidebars illustrate the unique features of each campaign and give some interesting anecdotal statistics, and unusual incidents and facts- The story behind the Clairol campaign "Does she....or doesn't she?" is just one example of the fascinating inside information revealed for each product line. A bibliography at the end of each entry is a nice addition. Encyclopedia of Things That Never Were- Edited by Michael Page and Robert Ingpen. New York: Penguin Putnam, 1998. REF GR 35 .P33 1987 Divided into chapters that cover the Cosmos (where we find an entry on Doppelganger and the Boggarts), Things of Wonderland (where terms like Avalon and Lilliput reside), and Things of Magic, Science and invention, which covers topics like masks and totems- Each entry summarizes the identity, definition, and aspects of the entity, drawing on material from classical studies in myth and lore. Extraordinary photographs accompany almost one-third of the entries.
Environmental Disasters: A Chronicle of Individual, Industrial, and Governmental Carelessness. By Lee Davis. New York: Facts on File, 1998. REF GE 140 -D383 1998
This volume chronicles nearly 100 different environmental tragedies. It is divided into five sections, each beginning with a listing of the events within the category, first by country, then chronologically. The section entitled "Industrial and Governmental Disasters" includes factory explosions, toxic leaks, and industrial pollution of land, water and air. Atomic tests, defoliation with Agent Orange in Vietnam, and the fires set in the oil fields of Kuwait during the 1991 Gulf War are covered in the section called "War Crimes Against the Environment." A selected bibliography and index is found at the end of the hook. A few well-chosen photographs help illustrate some of the entries. This work is a good starting point for incidents dealing with environmental disasters.

Betsey Moylan